About us

Dinkum Dolls are more than plush companions. They are the beginning of a world.

Launched in 2019, the Dinkum Dolls range has grown into a character-led universe built on emotional connection, imaginative play and lasting attachment. At the heart of the brand is Dinkum World - a collection of distinct realms including Rainbow Realm, Wildflower Wood and Holiday Hollow - each home to characters with their own personality, purpose and place.

Every Dinkum is designed to become someone’s first friend. Soft enough for everyday comfort, sturdy enough for years of adventure, and distinct enough to inspire collection. Soft, collectable and rich in character, each release builds on the last, encouraging customers to return not just for a product, but for the next chapter.

Dinkum Dolls is built on the belief that the best toys are not just played with, they are loved.